Making the Most of Google’s New Algorithm

By this time everyone has heard about the changes in Google’s algorithms and there is a good deal of discussion as to what this means to the Internet marketer who has put a good deal of time, effort and expense into building a website that demands decent volumes of traffic. If you were one of the crowd that used ‘black hat’ tactics to build traffic to your site this might not be a very good omen. Unfortunately, it might not even be a great thing for those of us who tried to do it the good old-fashioned way. However, with a little patience and a bit of research you can set about making the most of Google’s new algorithm. Key Changes in Google’s Algorithm One [...] Read more »

A Solid Social Media Marketing Strategy

Social media marketing is, quite simply, the act of utilizing social media sites such as Facebook, LinkedIn, Twitter and YouTube to expand a marketing strategy. Marketing with social media requires as much strategizing as any other marketing plan. This article features ideas on how to go about this. Where to Begin The number of social media sites is growing exponentially on a daily basis. People all over the globe are using sites like Facebook and Twitter to stay connected not only with family and friends, but also to entities in which they are interested. Something this successful should not be ignored by any business person. However, the enormity alone can be overwhelming. In the beginning, it’s best to research five or six sites and from [...] Read more »

SEO: Getting to Number One and Staying There

If SEO is the tool, then getting to number one on a search engine is the goal.  Search engine optimization is one of the best ways to increase web results, outweigh online competition and stand out as the top service provider in a given field.  Whether a website is business-oriented, a motherhood blog or a resume, there are ways to get to the number one search ranking and stay there for good. What Are the Benefits to Being #1 in Search Engine Rankings? When a website is highly ranked, improvements including increased profit, traffic and online visibility can result.  A stay- at-home business can profit greatly by high visibility on search engines.  Once your website begins ranking number one on search engines, having financial freedom [...] Read more »

The Facts About Resell Rights

There is a difference between resell rights, master resell rights and private label rights.  These terms have similar meanings, however there are important differences.  The main difference between each of these rights is in how they can be used and it is crucial to review the license contract before using any of these products.  Think about the purpose they are being purchased for and buy them accordingly. Resell Rights A product that has resell rights allows a buyer to purchase it and then resell it “as is” according to the terms and conditions in the license.  This means that the buyer or any other purchaser is not allowed to alter or change the product in any way.  Authorship also cannot be claimed by anyone but [...] Read more »

Tips for Finding the Right Freelancers

Finding someone to work on a project is a very difficult thing to do when they are miles away as an outsourcing freelancer. It’s essential to ensure that all parties are on the same page. From finding the freelancer all the way up to working with the team, there are many steps to take to make things work smoothly between all members of the team. Here is a look at a few simple things that will help the process work as easily as possible. Clarity The most important thing to be aware of when speaking to an outsourcing freelancer is clarity. From the initial proposal to the final rewrites, it is important that both sides of the relationship are clear on what is expected of [...] Read more »